Build customer retention into the way your business operates.
Verityx CS helps growing B2B SaaS, BPO and recurring-revenue service companies fix the post-sales gaps that slow customer value, hide account risk and create preventable churn.
We turn fragmented processes, inconsistent customer experiences and disconnected data into a practical operating system for onboarding, account health, value delivery and renewals.
Meet Danielle Raschke, MBA
Founder and Principal, Verityx CS
Danielle Raschke is a customer retention and post-sales operations strategist with more than 20 years of customer-facing experience and over a decade in client management, Customer Success and post-sales leadership.
Before founding Verityx CS, Danielle served as Head of Customer Success at Proper Technologies, where she rebuilt the Customer Success operation during a period of rapid change.
Her work contributed to:
A 62.8% reduction in customer churn
$584,000 in annual recurring revenue retained
A reduction in time-to-value from more than 160 days to 34 days
A threefold increase in customer capacity per Customer Success Manager
A reduction in Customer Success payroll from 15% to 5% of ARR
An increase in CSAT from approximately 7.5 to 8.9
These results came from redesigning the underlying operation, including onboarding, customer segmentation, account-health tracking, team workflows, escalation management, performance coaching and renewal processes.
Earlier in her career, Danielle managed global portfolios exceeding $500 million at GE Capital. Her process-improvement work contributed to more than $8 million in annual impact, a 74% reduction in unapplied cash and a 91% reduction in days past due.
Danielle holds an Executive Founder’s MBA from William Jewell College, with a focus on founder-led scaling, financial modeling, modern go-to-market strategy and AI-enabled operations.
Why Danielle founded Verityx CS
Danielle created Verityx CS after seeing the same pattern across growing companies: revenue teams were investing heavily in acquisition while the systems responsible for protecting that revenue remained reactive, inconsistent or undocumented.
Customer retention cannot depend on heroic employees, scattered spreadsheets or knowledge that lives in one person’s head.
Verityx CS gives growing companies access to senior post-sales operating experience without requiring them to immediately add another full-time executive. Danielle works directly with leadership and customer-facing teams to identify the most important retention risks, determine what needs to change and help build systems the organization can continue using.
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How Verityx works
Diagnose the real problem
We examine the customer journey, operating data, team workflows and points of friction to find where revenue and customer trust are being lost.
Prioritize what will matter most
Not every problem needs a new platform or a large transformation project. We focus first on the changes most likely to improve customer value, visibility and retention.
Build systems your team can use
Recommendations are translated into practical processes, playbooks, measurements and operating rhythms that fit your company’s stage and resources.
Create lasting ownership
The goal is not to make your company dependent on a consultant. It is to leave your leaders and teams with greater clarity, stronger capabilities and a repeatable way to manage customer retention.
Who Verityx serves
Verityx CS works primarily with growth-stage B2B SaaS, BPO and recurring-revenue service companies that have outgrown informal post-sales processes.
We are a strong fit when:
Customer churn is increasing or difficult to explain
Onboarding takes too long or varies by customer
Account risk is discovered too late
Customers struggle to understand your value
Renewal processes are reactive
Customer data is fragmented or unreliable
The team is working hard but things are falling through the cracks
Leadership lacks operational visibility
The business needs senior post-sales expertise but is not ready for another full-time executive
A systems-first approach to customer retention
Retention is not simply the responsibility of the Customer Success team. It is the result of how customer expectations, service delivery, data, communication, accountability and value come together across the business.
Verityx CS helps you make those connections visible and manageable.
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Ready to find the gaps behind preventable churn?
Start with a complimentary 30-minute Retention Strategy Call. We will discuss what is happening in your post-sales operation, where the greatest risks may be and whether Verityx is the right partner to help.
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"I had the privilege of working with Danielle during her time as Head of Customer Success, and I can confidently say she is one of the most impactful leaders I’ve ever worked with. Danielle didn’t just lead the Customer Success department—she built it from the ground up. Her strategic vision, customer-first mindset, and relentless drive transformed our approach to client relationships.
She consistently brought innovative ideas to the table and truly engaged with our clients—listening closely, acting swiftly, and always making them feel valued. Thanks to her leadership, our CSAT score jumped from 7 to 9, a testament to the trust and satisfaction she cultivated. Beyond client results, she also played a key role in developing our internal talent, mentoring managers, and raising the bar across the board.
Danielle’s attention to detail, empathy, and execution are second to none. Any company would be lucky to have her steering their Customer Success strategy."
BPO Management | Quality Assurance Management | Workforce Management| Data Analysis
May 3, 2025
★★★★★
hi@verityxcs.com
770-681-3178
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