Struggling with Customer Retention? Improve it in less than 30 days.

Post-Sales Processes Built for Retention at Scale

Fractional post-sales strategy for B2B Services and SaaS companies operating at $5M–$20M ARR.

Retention does not fail because teams work too little.
It fails because post-sales is undefined, inconsistent, or unmanaged.

I design and install post-sales operations that create predictability — without adding headcount.

"Danielle was hands down the hardest-working and most passionate person at Proper during my time there. In the middle of constant startup chaos, she was the steady force positive, helpful, and laser-focused on improving processes to make the customer experience better.

As Head of Customer Success, she consistently led by example. Her energy, intelligence, and customer-first mindset were crucial to keeping our clients happy and engaged. She wasn’t just reacting to issues, she was proactively solving problems before they surfaced.

If you’re looking for a CS leader who brings structure, energy, and sharp thinking to the table, Danielle’s the one. I’d recommend her without hesitation."

- Matt Sanford

Head of Revenue

April 16, 2025

★★★★★

2024 Impact Highlights

Significant improvements in performance and cost efficiency achieved.

Reduced Overdue

38.83% decrease in overdue balance, enhancing financial health.

Cost Efficiency

Reduction from 15% to 5% in CS payroll cost as percentage of revenue, saving $715K.

Team Efficiency

3x CS client coverage and performance.

ARR Savings

$584k in annual recurring revenue saved through strategic initiatives.

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Retention isn’t just a metric—it’s a multiplier.

When you retain more of the right clients, your entire business transforms:

• Acquisition costs drop because you're not constantly replacing churn.

• Revenue stabilizes, making growth predictable and planning more strategic.

• Customer lifetime value grows as clients stay longer and expand over time.

And here’s the real magic—retention compounds.
Each year you keep a client doesn’t just add value—it multiplies it. That’s the difference between linear growth and exponential scale.

The Power of Client Retention