Struggling with Customer Retention? Improve it in less than 30 days.

(RaaS) Retention-as-a-Service™ — Your unfair advantage to scale.

If you're a B2B SaaS or services company with $1M–$20M in ARR, here's what you need to hear:

Without a real Customer Success system, you're bleeding revenue —
but you do not need an entire department. You need a strategy.

Account managers are burned out.
Customers notice the inconsistency and start slipping away.
Your team has no clear path to retention, expansion, or predictability.

You're in the weeds, hoping things don’t break —
but you can’t see the forest through the trees.

I step in with fresh eyes, spot the gaps, build the system, train the team, and stop the bleeding — fast.

My Retention-as-a-Service™ system combines proprietary tools & services:

Retention Roadmaps are hands-on sessions with me to build out your processes and start at $500.

Fractional Retention Leadership engagements begin at $3,000 per month for tailored ongoing support.

And here’s my promise:
If you don’t see results — you don’t pay.

"Danielle was hands down the hardest-working and most passionate person at Proper during my time there. In the middle of constant startup chaos, she was the steady force positive, helpful, and laser-focused on improving processes to make the customer experience better.

As Head of Customer Success, she consistently led by example. Her energy, intelligence, and customer-first mindset were crucial to keeping our clients happy and engaged. She wasn’t just reacting to issues, she was proactively solving problems before they surfaced.

If you’re looking for a CS leader who brings structure, energy, and sharp thinking to the table, Danielle’s the one. I’d recommend her without hesitation."

- Matt Sanford

Head of Revenue

April 16, 2025

★★★★★

2024 Impact Highlights

Significant improvements in performance and cost efficiency achieved.

Reduced Overdue

38.83% decrease in overdue balance, enhancing financial health.

Cost Efficiency

Reduction from 15% to 5% in CS payroll cost as percentage of revenue, saving $715K.

Team Efficiency

3x CS client coverage and performance.

ARR Savings

$584k in annual recurring revenue saved through strategic initiatives.

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Retention isn’t just a metric—it’s a multiplier.

When you retain more of the right clients, your entire business transforms:

Acquisition costs drop because you're not constantly replacing churn.
Revenue stabilizes, making growth predictable and planning more strategic.
Customer lifetime value grows as clients stay longer and expand over time.

And here’s the real magic—retention compounds.
Each year you keep a client doesn’t just add value—it multiplies it. That’s the difference between linear growth and exponential scale.