GTM Customer Retention Strategy

We build and integrate Customer Success Strategy into your existing team & tech stack.

"Danielle was hands down the hardest-working and most passionate person at Proper during my time there. In the middle of constant startup chaos, she was the steady force positive, helpful, and laser-focused on improving processes to make the customer experience better.

As Head of Customer Success, she consistently led by example. Her energy, intelligence, and customer-first mindset were crucial to keeping our clients happy and engaged. She wasn’t just reacting to issues, she was proactively solving problems before they surfaced.

If you’re looking for a CS leader who brings structure, energy, and sharp thinking to the table, Danielle’s the one. I’d recommend her without hesitation."

- Matt Sanford

Head of Revenue

April 16, 2025

★★★★★

No CS team? No problem.
We help founders implement lean, intelligent customer insight proesses without the fluff.

Backed by a network of 8,000+ RevOps & Customer Success professionals

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Customer Success was never meant to be Customer Support.

2024 Impact Highlights

Significant improvements in performance and cost efficiency achieved.

Reduced Overdue

38.83% decrease in overdue balance, enhancing financial health.

Cost Efficiency

Reduction from 15% to 5% in CS payroll cost as percentage of revenue, saving $715K.

Team Efficiency

3x CS client coverage and performance.

ARR Savings

$584k in annual recurring revenue saved through strategic initiatives.

The Hidden Cost of Churn: What's at Stake?

Churn isn't just a metric—it's a silent threat to your business's growth and stability.

  • Clients sign up but vanish within months.

  • Retention feels more expensive than acquisition.

  • You're unsure why customers leave.

  • You wonder if churn is just an unavoidable part of business.

The Real Impact of Churn

Ignoring churn can lead to:
  • Stagnant Growth: Even a small churn rate can stall your company's expansion, making it hard to scale beyond a certain revenue point.

  • Increased Costs: Acquiring new customers is often more expensive than retaining existing ones, leading to higher overall costs.

  • Unpredictable Revenue: High churn rates can erode your revenue streams, making financial forecasting and planning challenging.

  • Damaged Reputation: Frequent customer turnover can harm your brand's credibility, making it harder to attract new clients.

Take Action with Verityx CS

Don't let churn dictate your company's future. At Verityx CS, we specialize in identifying the root causes of customer attrition and implementing strategies to enhance retention.

Ready to transform churn into growth?


Schedule a Free Retention Assessment and discover how we can help you build lasting customer relationships.

Retention isn’t just a metric—it’s a multiplier.

When you retain more of the right clients, your entire business transforms:

  • Acquisition costs drop because you're not constantly replacing churn.

  • Revenue stabilizes, making growth predictable and planning more strategic.

  • Customer lifetime value grows as clients stay longer and expand over time.

And here’s the real magic—retention compounds.
Each year you keep a client doesn’t just add value—it multiplies it. That’s the difference between linear growth and exponential scale.

The Power of Client Retention